Noon SMS Verification

Shopping in the UAE, Saudi Arabia or Egypt? Pass the Noon SMS verification step with a virtual number and learn which number to give for deliveries.

Noon is an e-commerce platform founded by Emaar founder Mohamed Alabbar, serving the UAE, Saudi Arabia and Egypt. Alongside a wide range from electronics to fashion, it offers restaurant orders through noon Food and grocery and pharmacy delivery through noon Minutes, with cash on delivery and instalments via Tabby and Tamara. Because account and delivery contact run through your phone, the number is verified.

People who want to set up an account before moving to the Gulf, shoppers ordering for relatives in the region, or anyone keeping a personal number away from promotional messages can use a virtual number at sign-up. Couriers may call the recipient during delivery, though, so enter a reachable delivery number with each order, or the parcel may not get through.

If you will save a card or start recurring payments such as the monthly noon One membership, link the account to a number you will keep using. Check cash-on-delivery and return conditions on the order page. Ignore anyone who calls in Noon's name asking for a verification code or card details; codes are meant for you alone.